Hydration bottle design and merchandising involving graphic art and layout, printed wrap card, and product photography. The goal in every product marketing is to maximize on the resources available. Many of the packaging photography were created to be repurposed for email and online marketing.
Printed clear substrate on clear soap bottle gives the illusion of the elements floating inside. Also shown are various options on layout and font use.
Design concepts for Hydrance hand cream with intense hydrating formula, Mér body wash, and UltraShimmer foundation powder landing page design which mirrors catalog cover.
Bathroom products made of metals require heavier quality material that will withstand the product and wear from handling. Also shown here are some pages from the marketing catalogs.
Some web design projects are more involved than others. The two shown examples are of photography-based portfolio site (anapiore.com), and graphic element-heavy family entertainment complex site (edisonsfun.com). The latter was an existing site to which were redesigned using WordPress.
Acrylic picture frame insert designs showing two concepts: One with soft and ethereal paint blur; the other with inverted floral photography theme with a film negative treatment.
Stackable label design is a consumer-engaging concept where I wanted the label to directly speak to its reader, the customer. I think the typography and layout speaks modern while embracing some old-school vibes, in congruence with the wooden material which has been formed into a crate (think milk crates reinvented).
Home organization has been in the upswing, thanks to popularity of HGTV and the like. I have explored numerous materials from acrylic and MDF to Acacia wood. This project required heavy photography with prop and location.
Display of print designs and presentation concepts: Printed hydration bottles, acrylic organizer with black paisley print base, Magg hangtag concepts, bamboo merch collection design for Ani DiFranco, Orange County Choppers graphic tshirt collection, Smart & Sexy trend forecast and brand marketing concept.
This rebranding project was spearheaded by Iconix wherein I was able to redesign the brand packaging concept and apply the look across various categories. The two overlapping hanger card design went into production and lived briefly prior to transitioning to the new look, and the last is my favorite that did not make the cut.
It can be tricky interpreting a client’s idea into a successful design. This EZ logo was given to me as a rough idea that had to be refined over a period of time. The photos and die lines were provided. Overall, I think it’s a fresh and clean look for a new mop brand.
This was one of the first packaging I designed where the product’s feature was on top of the hierarchy. The energy saving feature is utility related, hence the color scheme and infographics detailing product benefits. There were various sizes and colors which were swapped using the same layout, with minor adjustments on spec and product name.
I have worked on many branded displays for mass market consumption. These are the two most recent. The cosmetic organizer display was for large chains including pharmacies and grocery stores. The FLEX project was a B2B shipper container design for an existing product line.
The most exciting part of the design process is exploration. Trend research and direction is created for the purpose of narrowing down the myriad of ideas into a more manageable size. With clear visual reference and color direction, a successful product line becomes easier to realize.
Packaging design concept based on wire metal baskets pose challenges in application and placement due to variety of shapes and sizes. I always attempt to give the client options, but my heart belongs to dark and rich tags with shiny copper print that pop on store shelves.
Yoga mat packaging design, and an event flyer for a yoga studio.
Branding design and packaging for a new intimates brand, Nuance; fresh hanger card concept for Simply Basic; panty box set for Smart & Sexy; 3pk lace panty set for NOBO (No Boundaries); and an intimates company brochure.
This is as simple as it gets. The client wanted a plain black hang tag with the logo on quality stock. No Problem!
This quick concept sketch from many years back, involving truffle infused products, was born to a belated pitch for an existing truffle company from New York. I do think the packaging world has evolved since then. Their current branding looks amazing and has been beautifully executed to support the expansions and growth of the brand.
Some products call for a simple design where you let the products in hand speak for itself. More to come shortly when I can find better images for this page.
Clear acrylic is so appealing for its versatility, durability and beauty. It is a challenge, however, capturing its assets in a photo for marketing and packaging, highlighting its clarity while making it blend into the background—fit for any décor.
Some pages from a presentation I created in order to attract more projects like this. I like the clean and modern take on what’s typically a dated Power Point slide show riddled with bullet points. None can be found here, thankfully.
Drink menu design for a family entertainment complex. I sketched out the initial concepts and handed them off to the company to complete production, as per their protocol.
Finding the right product name can be a challenge, but when you are able to create and trademark a great working product, it’s a win-win.
There are so many ways to package food containers. I really like the packaging concept of TrueLock and EasySnap, where the logo callout on folded tab of the insert can be seen through the glass. The last two images are placeholders for the box sets I am working on. FLEX brand will be getting a little facelift.